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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h Setup, laufend45-75 min1-5 Tage1-5 Tage
Participantsdifferent
2-62-8NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsyncAsync
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogTest Matrix, Test PlanClick Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
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