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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h Setup, laufend2-4 h25-40 min1-4 Wochen
Participantsdifferent
2-64-101-53-10 Kunden
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogJourney Map, Pain-point List, Opportunity BacklogLearning Card with evidence and next actionConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
JourneyServiceService design
ExperimentsValidationDiscoveryLearning
MVPValidationServiceDiscovery
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