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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h Setup, laufend1-3 h1-5 Tage45-90 min
Participantsdifferent
2-62-8Nutzertraffic3-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogGap Matrix, Action Plan, Risk NotesClick Data, Interest Signal, Learning DecisionImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
StrategyAnalysisPlanning
ValidationExperimentsDemandDiscovery
OutcomesStrategyBehaviorPlanning
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