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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 h Setup, laufend30–60 min30–60 min per interview2-8 h
Participantsdifferent
2-64-81 participant per interview5-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogEmpathy Map, Assumptions List, Research GapsInterview Notes, Themes, Insight SummaryEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
SynthesisQualitativeWorkshop
QualitativeResearchCustomerDiscovery
Domain-Driven DesignEventsDiscoveryWorkshop
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