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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-2 h Setup, laufend1 Tag bis mehrere Wochen4-5 Tage1-5 Tage
Participantsdifferent
2-64-105-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogProblem Statement, Prototype, Test LearningsPrototype, Test Findings, Decision RationaleClick Data, Interest Signal, Learning Decision
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
InnovationPrototypeResearch
Design sprintPrototypeValidationInnovation
ValidationExperimentsDemandDiscovery
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