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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-2 h Setup, laufend1-4 Wochen1-5 Tage30-60 min
Participantsdifferent
2-61-6Nutzertraffic1-5
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogExperiment results, Decision log, Learning summaryClick Data, Interest Signal, Learning DecisionCompleted Experiment Canvas, Success Metric
Tags1 shared
DiscoveryOutcomesExperimentsOpportunity
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
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