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Criterion
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowMediumLow
Timedifferent
60-120 min30–60 min per interview30-60 min je Interview30-60 min
Participantsdifferent
3-61 participant per interview5-12 Interviews1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Opportunity Score Table, Top OutcomesInterview Notes, Themes, Insight SummaryProblem Evidence, Risk Notes, Customer SegmentsCompleted Experiment Canvas, Success Metric
Tags1 shared
PrioritizationDiscoveryOutcomesNeeds
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
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