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| Criterion |  Product Discovery Opportunity Scoring |  UX Research User Interviews |  Business Strategy GAP Analysis |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 60-120 min | 30–60 min per interview | 1-3 h | 1-3 Wochen |
Participantsdifferent | 3-6 | 1 participant per interview | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | CustomerOutcomesNeeds |