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Criterion
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min1-3 Wochen30-60 min je Interview60-90 min
Participantsdifferent
3-65-12 Interviews5-12 Interviews3-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Opportunity Score Table, Top OutcomesJob Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
PrioritizationDiscoveryOutcomesNeeds
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
ExperimentsPrioritizationDiscoveryHypothesis
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