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Criterion
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-3 Wochen1-2 h60-90 min
Participantsdifferent
3-65-12 Interviews2-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Opportunity Score Table, Top OutcomesJob Stories, Outcome Statements, Opportunity ListDIBB document, Belief list, Bet list, Learning reportPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
PrioritizationDiscoveryOutcomesNeeds
CustomerOutcomesNeeds
StrategyDecisionAssumptionsHypothesis
ExperimentsPrioritizationDiscoveryHypothesis
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