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| Criterion |  Product Discovery Opportunity Scoring |  UX Research Empathy Mapping |  UX Research User Interviews |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 60-120 min | 30–60 min | 30–60 min per interview | 1-3 Wochen |
Participantsdifferent | 3-6 | 4-8 | 1 participant per interview | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery | CustomerOutcomesNeeds |