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| Criterion |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Operations Failure Mode and Effects Analysis |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 30-60 min je Interview | 30–60 min per interview | 2-6 h |
Participantsdifferent | 5-12 Interviews | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | FMEA Table, Risk Priority, Mitigation Actions |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | RiskQualityOperationsRoot cause |
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