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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min per interview2-8 h1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews1 participant per interview5-122-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesInterview Notes, Themes, Insight SummaryEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tags1 shared
DiscoveryInterviewsOpportunityCustomer
QualitativeResearchCustomerDiscovery
Domain-Driven DesignEventsDiscoveryWorkshop
DiscoveryOutcomesExperimentsOpportunity
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