View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
Selected:Opportunity InterviewUser InterviewsATAM (Architecture Tradeoff Analysis Method)Assumption Surfacing
| Criterion |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 30-60 min je Interview | 30–60 min per interview | Several meetings plus preparation and analysis; total effort depends on scope | 45-90 min |
Participantsdifferent | 5-12 Interviews | 1 participant per interview | Evaluation team, architects, and relevant stakeholders | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | ArchitectureQualityRiskTradeoffsStakeholders | AssumptionsRiskDecisionDiscovery |