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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
30-60 min je Interview30-60 min je Interview20-35 min30-60 min
Participantsdifferent
5-12 Interviews5-10 Interviews1-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesSolution Feedback, Objection List, Validation NotesTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
ValidationInterviewsPrototype
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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