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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview1-4 h30–60 min per interview1-3 h
Participantsdifferent
5-12 Interviews3-81 participant per interview2-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanInterview Notes, Themes, Insight SummaryCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Root causeProblem solvingQualityIncident
QualitativeResearchCustomerDiscovery
Root causeTreeIncidentQuality
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