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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview30-60 min je Interview1-3 h45-60 min
Participantsdifferent
5-12 Interviews5-12 Interviews3-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer SegmentsKnowledge Map, Critical Knowledge Areas, Transfer PlanAssumption map, Test backlog, Risk ranking
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
KnowledgeMappingRisk
AssumptionsRiskExperimentsValidation
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