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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |  Innovation Brainwriting |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 30-60 min je Interview | 15-30 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 3-12 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Idea sheets, Expanded concepts, Prioritized list | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | BrainstormingCollaborationInclusionIdeas | BrainstormingWorkshopCollaborationIdeation |