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Selected:Opportunity InterviewProblem InterviewArchitecture Communication CanvasATAM (Architecture Tradeoff Analysis Method)
| Criterion | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Problem Interview | ![]() Architecture Architecture Communication Canvas | ![]() Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 30-60 min je Interview | 30-60 min je Interview | 60-120 min | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 2-8 | Evaluation team, architects, and relevant stakeholders |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | ArchitectureCommunicationStakeholdersCanvas | ArchitectureQualityRiskTradeoffsStakeholders |



