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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview20–45 min1-2 h Setup, laufend45-60 min
Participantsdifferent
5-12 InterviewsSmall cross-functional group2-62-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesRisk list, Mitigation plan, Assumption logOpportunity Solution Tree, Experiment Backlog, Learning LogAssumption map, Test backlog, Risk ranking
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
RiskDecisionFailurePlanning
DiscoveryOutcomesExperimentsOpportunity
AssumptionsRiskExperimentsValidation
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