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| Criterion |  Product Discovery Opportunity Interview |  UX Research Personas |  Innovation Starbursting |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 1-3 Tage | 30-60 min | 45-90 min |
Participantsdifferent | 5-12 Interviews | Internes Team | 3-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Star-Shaped Question Map, Question List, Assumption List | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | BrainstormingIdeationWorkshopDiscovery | BrainstormingIdeationCreativityDivergenceWorkshop |