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| Criterion |  Product Discovery Opportunity Interview |  Decision Making Option Framing |  Product Discovery MVP Test Matrix |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 45-120 min | 45-75 min | 1-2 h Setup, laufend |
Participantsdifferent | 5-12 Interviews | 3-8 | 2-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Test Matrix, Test Plan | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | OptionsDecision framingStrategyComparison | ExperimentsValidationDiscoveryOptions | DiscoveryOutcomesExperimentsOpportunity |