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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-60 min je Interview1-2 h Setup, laufend1-4 Wochen25-40 min
Participantsdifferent
5-12 Interviews2-63-10 Kunden1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning LogConcierge Learnings, Service Blueprint, MVP RisksLearning Card with evidence and next action
Tags1 shared
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryLearning
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