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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview1-2 h Setup, laufend15-30 min45-90 min
Participantsdifferent
5-12 Interviews2-62-62-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning LogRoot cause notes, CountermeasuresA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
Root causeIncidentLeanProblem solving
LeanProblem solvingCoachingOperations
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