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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview45-75 min1-2 h Setup, laufend30-60 min je Interview
Participantsdifferent
5-12 Interviews2-82-65-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesTest Matrix, Test PlanOpportunity Solution Tree, Experiment Backlog, Learning LogProblem Evidence, Risk Notes, Customer Segments
Tags1 shared
DiscoveryInterviewsOpportunityCustomer
ExperimentsValidationDiscoveryOptions
DiscoveryOutcomesExperimentsOpportunity
DiscoveryInterviewsValidation
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