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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Mind Mapping |  Product Discovery Problem Interview |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 30-60 min je Interview | 15-45 min | 30-60 min je Interview | 15-30 min |
Participantsdifferent | 5-12 Interviews | 1-10 | 5-12 Interviews | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Mind Map, Topic Clusters, Open Questions | Problem Evidence, Risk Notes, Customer Segments | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeasMappingStructureFacilitation | DiscoveryInterviewsValidation | BrainstormingCollaborationInclusionIdeas |