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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview15-45 min60-120 min15-30 min
Participantsdifferent
5-12 Interviews1-104-103-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesMind Map, Topic Clusters, Open QuestionsProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsIdea sheets, Expanded concepts, Prioritized list
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
BrainstormingIdeasMappingStructureFacilitation
FacilitationAlignmentDiscovery
BrainstormingCollaborationInclusionIdeas
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