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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Mind Mapping |  Facilitation Problem Framing Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 30-60 min je Interview | 15-45 min | 60-120 min | 1-2 h |
Participantsdifferent | 5-12 Interviews | 1-10 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Mind Map, Topic Clusters, Open Questions | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeasMappingStructureFacilitation | FacilitationAlignmentDiscovery | AlignmentStakeholdersStrategyFacilitation |