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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Mind Mapping |  Facilitation Consensus Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 30-60 min je Interview | 15-45 min | 1-3 h | 1-2 h |
Participantsdifferent | 5-12 Interviews | 1-10 | 5-30 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Mind Map, Topic Clusters, Open Questions | Consensus Clusters, Theme Titles, Priority Areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeasMappingStructureFacilitation | FacilitationConsensusWorkshopAlignment | AlignmentStakeholdersStrategyFacilitation |