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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Mind Mapping |  Innovation Brainwriting |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 30-60 min je Interview | 15-45 min | 15-30 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 5-12 Interviews | 1-10 | 3-12 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Mind Map, Topic Clusters, Open Questions | Idea sheets, Expanded concepts, Prioritized list | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeasMappingStructureFacilitation | BrainstormingCollaborationInclusionIdeas | BrainstormingWorkshopCollaborationIdeation |