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| Criterion |  Product Discovery Opportunity Interview |  Knowledge Modeling Knowledge Mapping |  Product Discovery Problem Interview |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-3 h | 30-60 min je Interview | 45-90 min |
Participantsdifferent | 5-12 Interviews | 3-12 | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Knowledge Map, Critical Knowledge Areas, Transfer Plan | Problem Evidence, Risk Notes, Customer Segments | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | KnowledgeMappingRisk | DiscoveryInterviewsValidation | AssumptionsRiskDecisionDiscovery |