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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview0.5-5 Tage30-120 min30-60 min je Interview
Participantsdifferent
5-12 Interviews4-102-65-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateObservation Notes, Improvement IdeasProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
LeanContinuous improvementOperations
LeanObservationProcessOperations
DiscoveryInterviewsValidation
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