methodatlas
Compare

View methods side by side.

Choose up to four methods. Add them using the search and share the comparison by copying its link.

Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview1-3 Wochen20-35 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews5-12 Interviews1-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesJob Stories, Outcome Statements, Opportunity ListTest Card with a pre-set thresholdOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
CustomerOutcomesNeeds
ExperimentsValidationDiscoveryHypothesis
DiscoveryOutcomesExperimentsOpportunity
Add more methods