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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview1-3 Wochen1-3 h60-120 min
Participantsdifferent
5-12 Interviews5-12 Interviews2-83-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesJob Stories, Outcome Statements, Opportunity ListGap Matrix, Action Plan, Risk NotesOpportunity Score Table, Top Outcomes
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
CustomerOutcomesNeeds
StrategyAnalysisPlanning
PrioritizationDiscoveryOutcomesNeeds
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