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| Criterion |  Product Discovery Opportunity Interview |  Product Strategy Impact Mapping |  Product Discovery Jobs to Be Done |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 45-90 min | 1-3 Wochen | Wochen bis Monate je Goal |
Participantsdifferent | 5-12 Interviews | 3-8 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Impact Map, Outcome Hypotheses, Delivery Options | Job Stories, Outcome Statements, Opportunity List | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | OutcomesStrategyBehaviorPlanning | CustomerOutcomesNeeds | RoadmapOutcomesPlanningExperiments |