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| Criterion |  Product Discovery Opportunity Interview |  Product Strategy Impact Mapping |  Product Discovery Jobs to Be Done |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 45-90 min | 1-3 Wochen | 1-3 h |
Participantsdifferent | 5-12 Interviews | 3-8 | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Impact Map, Outcome Hypotheses, Delivery Options | Job Stories, Outcome Statements, Opportunity List | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | OutcomesStrategyBehaviorPlanning | CustomerOutcomesNeeds | StrategyAnalysisPlanning |