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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
MediumLowHighHigh
Timedifferent
30-60 min je Interview30-60 min2-6 h2-6 h
Participantsdifferent
5-12 Interviews2-103-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesIceberg Worksheet, Pattern Notes, Intervention IdeasCurrent Reality Tree, Core Problems, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Systems thinkingRoot causePatterns
Systems thinkingRoot causeConstraintsCausality
CausalityIncidentRoot causeTimeline
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