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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowLowHigh
Timedifferent
30-60 min je Interview30-60 min20-45 min2-6 h
Participantsdifferent
5-12 Interviews2-101-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesIceberg Worksheet, Pattern Notes, Intervention IdeasBehavior Over Time Graph, Trend Hypotheses, Key EventsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Systems thinkingRoot causePatterns
Systems thinkingPatternsDynamics
Systems thinkingRoot causeConstraintsCausality
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