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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-60 min je Interview1-3 h1-4 Wochen45-90 min
Participantsdifferent
5-12 Interviews2-83-10 Kunden2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesIssue Map, Positions, Argument NotesConcierge Learnings, Service Blueprint, MVP RisksAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
RationaleKnowledgeDecision
MVPValidationServiceDiscovery
AssumptionsRiskDecisionDiscovery
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