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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Experiment Canvas |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 60-90 min | 30-60 min | 45-75 min |
Participantsdifferent | 5-12 Interviews | 3-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Prioritization Canvas, Hypothesis Backlog | Completed Experiment Canvas, Success Metric | Test Matrix, Test Plan |
Tags1 shared | DiscoveryInterviewsOpportunityCustomer | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions |