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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30-120 min30-60 min je Interview45-90 min
Participantsdifferent
5-12 Interviews2-65-12 Interviews2-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesObservation Notes, Improvement IdeasProblem Evidence, Risk Notes, Customer SegmentsA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
LeanObservationProcessOperations
DiscoveryInterviewsValidation
LeanProblem solvingCoachingOperations
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