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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview1-3 h30-60 min je Interview1-5 Tage
Participantsdifferent
5-12 Interviews2-85-12 InterviewsNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesGap Matrix, Action Plan, Risk NotesProblem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning Decision
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
StrategyAnalysisPlanning
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
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