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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
30-60 min je Interview2-4 h30-60 min je Interview60-120 min
Participantsdifferent
5-12 Interviews3-85-12 Interviews2-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsProblem Evidence, Risk Notes, Customer SegmentsConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Theory of ConstraintsSystems thinkingChange
DiscoveryInterviewsValidation
Theory of ConstraintsAssumptionsSystems thinking
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