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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
30-60 min je Interview2-4 h30-60 min je Interview1-4 Wochen
Participantsdifferent
5-12 Interviews3-85-12 Interviews3-10 Kunden
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsProblem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Theory of ConstraintsSystems thinkingChange
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
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