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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumHighHighMedium
Timedifferent
30-60 min je Interview2-4 h1-5 Tage1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews3-84-122-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsLogic Model, Change Objectives, Intervention Components, Evaluation PlanOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Theory of ConstraintsSystems thinkingChange
ChangeSystems thinkingCapability
DiscoveryOutcomesExperimentsOpportunity
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