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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview1-5 Tage1-2 h Setup, laufend30-60 min je Interview
Participantsdifferent
5-12 InterviewsNutzertraffic2-65-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesClick Data, Interest Signal, Learning DecisionOpportunity Solution Tree, Experiment Backlog, Learning LogProblem Evidence, Risk Notes, Customer Segments
Tags1 shared
DiscoveryInterviewsOpportunityCustomer
ValidationExperimentsDemandDiscovery
DiscoveryOutcomesExperimentsOpportunity
DiscoveryInterviewsValidation
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