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| Criterion |  Product Discovery Opportunity Interview |  Agile Example Mapping |  UX Research User Interviews |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 30-60 min je Interview | 30-60 min | 30–60 min per interview | 1-3 Tage |
Participantsdifferent | 5-12 Interviews | 3-7 | 1 participant per interview | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Example Map, Acceptance Criteria, Open Questions | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | Behavior-Driven DevelopmentRequirementsExamplesRefinement | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis |