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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview2-8 h45-90 min1-3 h
Participantsdifferent
5-12 Interviews5-123-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsImpact Map, Outcome Hypotheses, Delivery OptionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Domain-Driven DesignEventsDiscoveryWorkshop
OutcomesStrategyBehaviorPlanning
StrategyAnalysisPlanning
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