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| Criterion |  Product Discovery Opportunity Interview |  UX Research Empathy Mapping |  Product Discovery Problem Interview |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 30-60 min je Interview | 30–60 min | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 4-8 | 5-12 Interviews | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps | Problem Evidence, Risk Notes, Customer Segments | Interview Notes, Themes, Insight Summary |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop | DiscoveryInterviewsValidation | QualitativeResearchCustomerDiscovery |