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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowMediumLow
Timedifferent
30-60 min je Interview30–60 min1-2 h Setup, laufend30-60 min
Participantsdifferent
5-12 Interviews4-82-61-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEmpathy Map, Assumptions List, Research GapsOpportunity Solution Tree, Experiment Backlog, Learning LogCompleted Experiment Canvas, Success Metric
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeWorkshop
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryHypothesis
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